IXD / UI / UX Design Director
Design thinking, systematic processes for solving complex design problems, balancing technical constraints and aesthetics...those kind of things are relevant for me today.
Designing professionally since 1998, with expertise as a User-Experience Design for web-based applications, mobile and multi-touch devices. Capable of engaging projects from global and granular perspectives, with the ability to meet client and company objectives for a wide range of platforms.
Find more about me
• Expertise in visual and interaction design, information architecture, design strategy.
• Skilled in a range of design methodologies — group ideation, user story writing, sketching, wireframing, prototyping and more.
• Experience conducting usability studies, working with researchers, and translating user input, analytics, and testing data into effective design.
• Enthusiastic collaborator in the development process, with extensive experience in designer-developer pairing, rapid iteration, and Lean/Agile methodologies.
• Efficient contributor in a variety of settings, from leading projects, to working autonomously, to collaborating with teams large and small.
• Effective communicator, team player, mentor and project champion.
2013 - Present
IXD / UI / UX Design Director @ Indicative.com
From the founders of MeetMoi, subsequently snapped up by Match.com, comes Indicative, a Simple, Powerful Business Intelligence & Analytics for Marketing, Product, and Business Teams.
Daily participation in shaping the entire product's user experience process; user research, heuristic evaluation, benchmarking, testing, information architecture, experience design and UI design.
Create wireframes, interaction workflows, prototypes, low/high-fidelity mockups for all new products and features.
Ensured functional and design requirements are in sync throughout the design lifecycle to provide exceptional user experiences.
Analyzed competitors as well as monitor and incorporate industry trends and best practices into interface designs and data visualization.
Feb 2013 - Aug 2013
IXD / UI / UX Design Director @ MeetMoi.com
MeetMoi is a leading mobile dating service with 3 million users, available as an iPhone or Android app, and through the mobile web.
I oversee and I'm responsible for visual design and user experience of MeetMoi’s branded materials and products, working under the direction of the CEO and in collaboration with various departments, especially Product and Marketing.
As of November, 2013, meetMoi, LLC was acquired by Match.com, L.L.C.
Oct 2012 - Feb 2013
Digital Creative Director @ Zindigo.com
Zindigo brings Social Commerce to the fashion industry and a billion social users.
Responsible for the conception and design of digital visuals.
Oversee the execution of design ideas for online advertising, digital marketing in the fashion world.
Lead a group of designers on their technical implementation and creative process to create a unique experience for each brand.
Collaborate with various departments such as Marketing and Client Services to achieve a whole new level of e-commerce while maintaining the uniqueness and feel of each of our brands.
Clients: Kay Unger, Phoebe Couture, Ruffian, Be&D, Fenton, Bradley Scott, Isabella Fiore, Juliette Longuet, Kara Ross, Raoul, Rolando, Santana, Tuleste, MCL